Before SMX Sydney, I had the opportunity to talk to Laraine Davis from CommsDay, which is an Australian publication that focuses on the telecom industry. Petroc Wilton did a great write up on the conversation. I can't find a version of it live on the web, so I included it below. Enjoy!
Search to usher in the mobile marketing revolution?
The unique properties of mobile search could be a key piece of the mobile marketing puzzle – but it risks being stymied in Australia by high mobile data charges, according to Rank-Mobile founder Cindy Krum. Ahead of her presentation at the Search Marketing Expo next week in Sydney, Krum spoke to CommsDay about the marketing potential of mobile search and future directions the technology might take.
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